Ever got an email that reads like the plot of a disaster movie?
“Your business is moments from collapse unless you act now!”
Yeah, we’ve all seen it. While cyber security is no joke, trying to scare people into decisions isn’t the way to build trust—and trust is at the heart of any good business relationship.
At Cloud & More, we focus on creating real relationships with our clients. Scare tactics don’t just feel off—they’re a red flag. Here’s why fear-based selling is a bad move and how we do things differently.
The fear factor: how scare tactics show up
Some Managed Service Providers (MSPs) try to create urgency and panic. It’s like a lifeguard shouting “Shark!” in a paddling pool. Here’s what to look out for:
- Alarming security gaps: “Your network is basically an open door for hackers.” Sound familiar?
- Throwing shade on your setup: Critiquing your IT without giving fair context.
- Urgency overload: Over-the-top calls to action like “Fix this NOW!”
- Competitive paranoia: Implying your competitors are leagues ahead while you’re stuck in the dark ages.
Why fear-based selling sinks
Sure, panic might grab attention, but it’s not the foundation of a solid relationship:
- Trust takes a hit: If an MSP opens with scare tactics, do they care about you or their own bottom line?
- Costs more than money: Rash decisions often lead to unnecessary spending—and still leave the real problems unsolved.
- Misses the bigger picture: Focusing only on threats can leave you without a long-term IT strategy that works.
The Cloud & More approach: calm, honest, and built on relationships
At Cloud & More, we’re here to build genuine, long-lasting relationships with our clients. Cyber security is vital, but so is clarity and trust. Here’s what we offer:
- Balanced assessments: No exaggerated risks—just a clear view of what’s working and what needs attention.
- Plain-speaking advice: Jargon-free, no-nonsense explanations that actually make sense.
- Tailored solutions: We listen to what you need and craft IT strategies that fit your business perfectly.
Don’t let fear run your IT
Received a scare-tactic email lately? Take a step back and think it through. A good IT provider won’t panic you into a decision—they’ll guide you with care and clarity.
At Cloud & More, we’re here to help you feel confident about your IT, not worried. If you’re looking for calm, honest advice, let’s talk.
Are you in the dark with cyber? Book a FREE Vulnerability Assessment with us!
Don’t wait for a cyber incident to catch you off guard. Stay ahead of potential threats by implementing robust cyber security measures now.
